Essential features of an E-commerce website

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DESIGN AND NAVEGATION

To catch an audience it is really important and essential to have a formal website design, any bussiness need a platform that allows flexibility for any costume with a simple website and easy navigation we provide the best experience to every reader, since everyone has a smart device we have to adapt to the public that is the primary focus to a bussiness to ensure all their products reach to every screen size.
That means having a proper design team helps to reach this standards.




(Source: https://www.freepik.com/free-vector/online-shopping-background-design_1024575.)

USER FUNCTIONALITY

The visitors and people who are actively searching for a product the user functionality is priority because otherwise it could lead to abandon a potential purchase with just a click, a good example of funtionality is to allow a brand to use costomer data to personalize the shopping experience, This comes very handy with Artificial Intelligence that push the product and recommend automatically to other users.


(Source: https://www.freepik.com/free-vector/isometric-laptop-with-shopping-cart-keypad_3297746.)

SECURITY FEATURES 

Many people will not trust on webpages that do not provide any form of security when doing shopping and checking out their products, this is why providing a fair and secure transaction will said that our costumer is secure with the service, all personal information shared by eccomerce must be kept protected and secured.

Source:(https://www.freepik.com/free-vector/shield_35202650)



LOGO

This is a priority for every small or large bussiness because it grabs the attention and make a good impression for the audience, is also the foundation for every company and every brand it speaks for the company it self. If the logo looks unprofessional or unfinished everyone who watch it will question the professionalism and if the company is able to deliver their product and provide their services, this is what we called "legit" (desingn powers, 2018)


Source:( https://www.freepik.com/free-vector/designer-workplace-sketch_3886451)



References:

Free vector: Isometric laptop with shopping cart on keypad (2018) Freepik. Available at: https://www.freepik.com/free-vector/isometric-laptop-with-shopping-cart-keypad_3297746.htm#query=ecommerce&from_query=eccomerce&position=2&from_view=search&track=sph (Accessed: 05 July 2023).

Free vector: Online shopping background design (2017) Freepik. Available at: https://www.freepik.com/free-vector/online-shopping-background-design_1024575.htm#query=ecommerce&from_query=eccomerce&position=28&from_view=search&track=sph (Accessed: 05 July 2023).

Top ecommerce website features (no date) Salesforce. Available at: https://www.salesforce.com/products/commerce-cloud/resources/what-is-ecommerce/ecommerce-website-key-features/ (Accessed: 05 July 2023).

Free vector: Designer workplace sketch (2019) Freepik. Available at: https://www.freepik.com/free-vector/designer-workplace-sketch_3886451.htm#query=sketch&position=2&from_view=search&track=sph (Accessed: 05 September 2023).

Free vector: Shield (2022) Freepik. Available at: https://www.freepik.com/free-vector/shield_35202650.htm#query=security&position=2&from_view=search&track=sph (Accessed: 05 September 2023).

Krause, E. (2023) Why a good logo is important for your small business ’ design powers, Design Powers. Available at: https://designpowers.com/blog/why-a-good-logo-is-important-for-your-small-business#:~:text=A%20well%2Ddesigned%20logo%20builds,that%20you%20do%20great%20work. (Accessed: 05 September 2023).


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