Understanding Meta tags

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Basically meta tags are snippets that describe a page content, the meta tags usually do not appear on the page itself  but only on the source of this web page. "Meta tags are essentially little content descriptions that it can help tell SEO (Search Engine Optimization) what a web page is about" (Localiq, 2018).

The benefitial part of meta tags are that these are designed to help the SEO, the downside is that it can not work all the time, the search engine ranks the different meta tags which are four types of meta tags that is worth knowing and it can increase the traffic by letting Google know what can they provide. I will explain the different types.

The next four types are:

  • Meta Keyword Attribute
  • Title Tag
  • Meta Description 
  • Meta Robots Attribute 

Meta Keyword Attribute 

Does not make so much sense to use it these days, years ago using meta data keywords may have been beneficial but not anymore, Keyword stuffing is a term used to refer the action of adding unrelated keywords in an attempt to pirate trafffic from popular pages, Google eventually deal with these and decided to not use meta keywords on the ranking algorithm at all because people abuse this tool.

Title Tag

Definetly the most important of all, these tags have a real impact on the search ranking, perhabs useful if you want to give the page a primary title or entity for the user but want to define the porpuse for the SEO.

Meta Description 

Simply to use it explains to search engines and also to searchers what is your page gonna be about, it is important to say that meda description tag will not always appear on the result for a Google search but it is useful in other ways. Google has said that keywords will not affect the total rank but compelling meta descriptions tag entice searchers to a click through form the SERP to your site (wordsream, 2021)

Meta Robots 

This attribute helps with defining what the search engine much do with the pages;
  • Index/noindex
  • follow/unfollow


Source:(https://www.freepik.com/free-vector/cloud-computing-service-web-hosting-synchronised-information-online-storage-backup-technology-internet-server-cloud-data-center-design-element_12083095



Analysing a webpage source code 

Firstly we will be going to any website to analyse the page source, as you can see here doing a simply right click on any part of the website it will appear the different options, we will hover through the one that saids "View Page Source" and click on it, on this situation we will head to Sony's webpage.



As we can see there are a lot of code, tags and information most of them very important for the search engine to capture it.


source page: (https://www.sony.co.uk/)



Here we can see the different meta's such as meta content, meta charset and meta name. This is what the web browser.






References 

Meta tags - how Google Meta Tags Impact seo (2022) WordStream. Available at: https://www.wordstream.com/meta-tags (Accessed: 19 July 2023).

Free vector: Cloud computing service, web hosting. synchronised information, online storage, backup technology. internet server. Cloud Data Center Design Element. (2021) Freepik. Available at: https://www.freepik.com/free-vector/cloud-computing-service-web-hosting-synchronised-information-online-storage-backup-technology-internet-server-cloud-data-center-design-element_12083095.htm#query=meta%20description&position=0&from_view=search&track=ais (Accessed: 05 September 2023).

Latest Technology News: Electronics: Entertainment (no date) Sony UK. Available at: https://www.sony.co.uk/ (Accessed: 05 September 2023). 

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